DETROIT, Michigan – Detroit City Football Club and Ally Financial are once again proud to announce a collaboration in celebration of Pride Month and in support of the Ruth Ellis Center of Detroit.
Through the Northern Guard Supporters’ Prideraiser campaign, Ally Financial will match up to $10,000 for the total campaign throughout the month of June. All proceeds will benefit the Ruth Ellis Center.
“We have a deep commitment to giving back in the communities where we live and work which is a direct outgrowth of our ‘Do It Right’ brand promise,” said Andrea Brimmer, chief marketing and public relations officer, Ally Financial. “Detroit City FC and Ruth Ellis Center share similar values with Ally – a commitment to the Detroit community and building an inclusive culture for all.”
In 2017, supporters of Detroit City FC and Chattanooga FC launched Prideraiser, which raises money for LGBTQ+ charities in their respective communities during the month of June. Detroit City FC supporters, the Northern Guard Supporters, designated the Ruth Ellis Center as their local partner.
Last season, Northern Guard and Ally raised $50,000 through Prideraiser – a new program record. To date, NGS has raised over $90,000 for the Ruth Ellis Center through Prideraiser.
Detroit City FC and its supporters have been strong advocates of the LGBTQ+ community since the club’s start. In 2014, DCFC became the first sports team in the United States to wear an LGBTQ+ equality themed jersey in a competitive match as a fundraiser for Ruth Ellis Center and the You Can Play campaign.
“At the core of our organization is a value of inclusivity and being welcoming,” said Sean Mann, CEO and co-owner of Detroit City FC. “Prideraiser has become one of the highlights of our season each year. We’re very proud to have supporters, and a partner like Ally, that continually steps up to support the Ruth Ellis Center, and their crucial work in our community.”
To pledge per home goal scored by City throughout June to benefit the Ruth Ellis Center, visit prideraiser.org.
Detroit’s next home match is Sunday, June 5 at 4 p.m. as the W League side takes on Kings Hammer FC. Le Rouge’s final home match in the month of June is on June 28, as the women host Midwest United. In total, Le Rouge will play five home matches at Keyworth Stadium in June – three on the women’s side, two on the men’s.
ABOUT RUTH ELLIS CENTER: Incorporated in 1999, Ruth Ellis Center is a youth social services agency with a mission “to provide short-term and long-term residential safe space and support services for runaway, homeless and at-risk lesbian, gay, bi-attractional, transgender and questioning (LGBTQ) youth. What began as a 500-square-foot safe space in Highland Park, MI almost twenty years ago has evolved into a multi-faceted organization, operating three facilities in Highland Park and Detroit. The Center provides outreach and safety-net services, integrated primary & behavioral health care services and case management, skill building workshops, HIV prevention programs, and family preservation programming; as well as the operation of the only State licensed and contracted residential foster care program specifically for LGBTQ youth in the Midwest, Ruth’s House located a short drive from the Center in Detroit.
ABOUT PRIDERAISER: Accidentally founded in 2017, Prideraiser is a coalition of independent soccer supporters that raise money for LGBTQ+ causes every June. The Prideraiser website enables soccer fans to pledge per goal their team scores, culminating in donations to an LGBTQ+ organization in their community at the end of the campaign. Prideraiser is dedicated to cultivating welcoming, inclusive soccer communities.
ABOUT ALLY FINANCIAL INC.: Ally Financial Inc. (NYSE: ALLY) is a digital financial services company committed to its promise to “Do It Right” for its consumer, commercial and corporate customers. Ally is composed of an industry-leading independent auto finance and insurance operation, an award-winning digital direct bank (Ally Bank, Member FDIC and Equal Housing Lender, which offers mortgage lending, point-of-sale personal lending, and a variety of deposit and other banking products), a consumer credit card business, a corporate finance business for equity sponsors and middle-market companies, and securities brokerage and investment advisory services. A relentless ally for all things money, Ally helps people save well and earn well, so they can spend for what matters. For more information, please visit www.ally.com and follow @allyfinancial.
For more information and disclosures about Ally, visit https://www.ally.com/#disclosures.
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ABOUT DETROIT CITY FC: Detroit City FC is a grassroots football club representing the city in a positive light, and building community through the beautiful game. Members of the USL Championship and W League, Detroit City has established itself as one of the most talked about soccer teams in North America. Learn more at https://www.detcityfc.com.
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Primary Media Contact: Alex Wright (Co-Owner | Chief Creative Officer, alex.wright@detcityfc.com)
