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Lyft named title sponsor of Detroit City Football Club

04/11/2018, 7:30pm EDT
By Detroit City FC

Detroit City Football Club is proud to announce Lyft as its title sponsor and Official Rideshare Partner for the 2018 season. 

As part of the partnership, the Lyft logo will appear on the front of all jerseys worn by Detroit City FC players in 2018 and a designated Lyft drop-off and pickup zone will be established at DCFC’s home stadium in Hamtramck, Mich. The new Lyft pickup location at Keyworth Stadium will be located at the corner of Goodson St and Gallagher Ave. 

“It means a lot to our club to have a title partner like Lyft,” said Detroit City FC co-owner Sean Mann. “Since our beginning, we have oriented our club to be rooted in the community and strived to connect people through soccer. Lyft shares the values of our club, and helps us address the limited parking around Keyworth Stadium, which is nestled in the middle of Michigan’s densest community.”

“The more we got to know Detroit City FC, its management, and most importantly, its passionate fans, the more we realized how closely its community-oriented values aligned with ours,” said Elliot Darvick, General Manager for Lyft Michigan. “For the local Lyft team, this is a proud investment in a piece of what makes Detroit’s resurgence great.”

Lyft will serve as the official sponsor of Detroit City FC’s Neighborhood Champion program, which is a season-long initiative designed to grow the sport of soccer in Detroit by bringing residents to DCFC matches. In partnership with Lyft, Detroit City FC will provide transportation, tickets, and co-branded giveaways to community members of a designated Detroit neighborhood group for certain home matches.

DCFC is also proud to support Lyft’s Round Up and Donate feature, which supports charitable organizations by allowing Lyft riders to opt-in to round their fare to the nearest dollar and donate the difference to a charitable cause. For every passenger who has opted in to Round Up & Donate and takes a Lyft ride to Keyworth Stadium on matchday, Detroit City FC will match the donation to the charity of their choice. 

DCFC and Lyft will also host a youth soccer clinic at Keyworth Stadium this summer.

All season long, Lyft riders will enjoy exclusive benefits on DCFC matchdays, including premium entry to Keyworth Stadium and $1 off drinks at Keyworth Stadium before kickoff.

The Lyft Gate, which will allow for premium stadium entry, will be located on Goodson St.

This is Lyft’s first-ever jersey sponsorship for a sports team. 

About Detroit City Football Club: Founded in 2012, Detroit City FC has established itself as one of the most talked about soccer teams in North America. Our grassroots organization works to satisfy the demand for soccer in Detroit, represent the city in a positive light, and build community through the beautiful game.

About Lyft: Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.

Tag(s): News